atans1

Red’s the colour, the future’s bright — bright red ink

In Uncategorized on 17/01/2010 at 6:14 am

The financial consequences of losing to Reading

Winning FA Cup run could have been worth £8m, ask Everton. Investors will also be put off by damage to club’s image.

And if Reds don’t qualify for Champs League: “Given the current distribution in English football, the £30m, £40m, £50m you get from the Champions League is the key differentiator. Getting to the semi-final is worth £46m to £47m. Add in a few other factors like the increase in brand value, and it’s more profitable than winning the League.”

Liverpool: another Everton. A club with only a proud tradition; no money and no trophies. Could be worse.

Could be another Leeds.

Drawing with Stoke doesn’t help.

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