Winning FA Cup run could have been worth £8m, ask Everton. Investors will also be put off by damage to club’s image.
And if Reds don’t qualify for Champs League: ”Given the current distribution in English football, the £30m, £40m, £50m you get from the Champions League is the key differentiator. Getting to the semi-final is worth £46m to £47m. Add in a few other factors like the increase in brand value, and it’s more profitable than winning the League.”
Liverpool: another Everton. A club with only a proud tradition; no money and no trophies. Could be worse.
Could be another Leeds.
Drawing with Stoke doesn’t help.