Try this, Mr Bertie Cheng
Jason Goodman of advertising agency Albion, which runs campaigns for brands such as Skype, BlackBerry and Innocent, pitches a new High Street British bank:
- Name and logo that positions Newbank alongside disruptive new online brands like eBay, Zipcar and Mint.com, that are pioneering non-institutional ways of getting stuff done
- All account processing done online. Newbank needs to force the issue, as easyJet did with online ticket booking 10 years ago
- Customers and bank share data in a radically transparent way
- Transaction data is available to share, remix, and aggregate to help the community make better financial decisions
- Branch design is open, casual and clubby, without any of the institutional, authoritarian cues that have dominated
- Branches are freed to become hubs for their community of customers and staff to meet each and share experiences around finance – through seminars, group discussions, and networking
