atans1

How Facebook defines “active users”

In Financial competency, Internet on 09/02/2012 at 5:21 am

On the first page of Facebook’s prospectus, it puts the number of its “monthly active users” at 845 million people. It reports the “daily active users” as 483 million people.

Err: According to the company, a user is considered active if he or she “took an action to share content or activity with his or her Facebook friends or connections via a third-party Web site that is integrated with Facebook.”

Come again?

In other words, every time you press the “Like” button on NFL.com, for example, you’re an “active user” of Facebook. Perhaps you share a Twitter message on your Facebook account? That would make you an active Facebook user, too. Have you ever shared music on Spotify with a friend? You’re an active Facebook user. If you’ve logged into Huffington Post using your Facebook account and left a comment on the site — and your comment was automatically shared on Facebook — you, too, are an “active user” even though you’ve never actually spent any time on facebook.com.

Read more here

http://dealbook.nytimes.com/2012/02/06/those-millions-on-facebook-some-may-not-actually-visit/?src=dlbksb

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