That is what Mr Moncayo did when, at the tender age of 23, he devised a grand plan to forge a whole new trading relationship between Latin America and China
Despite knowing very little about manufacturing and unable to speak a Chinese language, he decided to build a career negotiating and supervising deals between firms in his native Latin America and Chinese suppliers. It was an obvious gap in the market.
“We were the first ones to really connect these two regions,” he says.
Just eight years later, Mr Moncayo is the chief executive of Asiam Business Group, handling orders from Asia worth $35m (£22m) per year, mainly on behalf of Latin American fashion houses.