In S’pore the PAP, and its co-driver, the WP, relies on volunteers or bodies (remember Palmer’s Laura Ong and Stag Yaw’s XXX) walking the ground to bring in the votes. The other opposition parties need an equaliser (juz like the Colt revolver supposedly equalised the balance in fights in the Wild West). They could try the following ideas.
The DAP is doing this in Penang (from a Dow Jones report): Acknowledging that the DAP has been heavily outspent by BN on its home turf, DAP’s Assistant National Publicity Secretary Zairil Khir Johari said on Tuesday that his party is counting on social media to narrow its financial disadvantage and court a critical segment of active voters.
“The DAP is at the forefront of Facebook penetration,” Mr Zairil said. “We’re talking about 12 million Facebook accounts in Malaysia, and pretty much every young adult has one. Not all of them watch television. So we’re targeting Facebook and we’re doing it aggressively.”
The Internet has been a critical fund-raising and canvassing resource for the opposition as a means of circumventing tight government controls over traditional news media.
The DAP says it does not have the resources to fund conventional ad space. But on Facebook, it has rolled out 17 videos, a series of online flyers and other advertisements to reinforce traditional walkabouts and “ceramahs”, a Malay term meaning campaign road-shows.
So far, its Internet presence eclipses that of the ruling party. As of Wednesday, the DAP had 319,251 Facebook “likes” versus the BN’s 52,968. On Twitter, the DAP counts 25,141 followers, while the BN had 14,745.
But the DAP is worried that this may not be enough. The party enjoyed a stealth advantage in 2008 because the BN did not expect to lose and was caught unprepared, Mr Zairil said. This time, it is visibly muscling up.
Well the SDP and NSP might as well try the above tactics given their lack of physical presence on the ground. But the NSP has to built up its on-line presence from near zero. And the co-driver might want to try these tactics too as a force multiplier. But then it might prefer to be a co-driver, and hoping to share the goodies in a coalition (refer to Pritam’s comments).
Here’s something that one of the wannabe leaders without spear and shield carriers (like Tan Kin Lian, Tan Jee Say, s/o JBJ, Ben Pwee) might want to think about: A citizens’ movement mounting an increasingly serious challenge to the Italian political establishment has chosen its candidates for parliament in an unprecedented online vote.
Supporters of the Five Star Movement* made their selection from among 1,400 activists.
Each prospective candidate posted a campaign video in which they introduced themselves.
They set out what they stood for and what they would do if elected on behalf of the movement in polls that are scheduled for the spring.
It is believed to be the first time that a political organisation anywhere has conducted this kind of selection process entirely on the web.
At the very least, this would get some publicity.
Here’s something up TKL’s street (remember before he became the People’s Voice, he was called by ST the “petition king”::
Sites which allow citizens to draft e-petitions for their pet causes are mushrooming. Politicians in Germany created one of the earliest, in 2005, and dozens of countries have followed, most of them within the past three years. America’s “We the People” is perhaps the most successful. Since its launch in 2011 citizens have created nearly 180,000 petitions; since November the total number of signatures has tripled to almost 12m.
Finally here’s an idea the internet savvy SDP might want to play with e.g. testing its public housing and healthcare proposals.
About 1,500 cities, including Chicago and, last year, New York, have also enlisted the public in setting budgeting priorities. In 2012 around a million citizens took part in the annual budgeting process in Rio Grande do Sul, the Brazilian state which also hosted the first such event, in the town of Porto Alegre, in 1989.
In 2011 the state governor collected 1,300 ideas for improving local health care, and then let citizens vote for their 50 favourites; 120,000 people took part. The voting software presented ideas in pairs; users could pick the one they preferred.
Actually, the govt might want to use this idea for NatCon topics to gauge public sentiment.
(The last two examples came from http://www.economist.com/news/international/21574454-internet-helps-politicians-listen-better-their-electors-if-they-want-processing)
But For all the talk about new digital technology, the real secret was finding new ways to do something old-fashioned: to talk to voters. The trick was to use new techniques for helping volunteers to find people like them. Taz how Team Obama did it in the US.
At a meeting of Battleground Texas, a new grassroots organising effort started by the former national field director for the 2012 Obama campaign, Jeremy Bird, and run by the Ohio 2012 campaign boss, Jenn Brown. Addressing a packed union hall in Austin, Ms Brown told the crowd that the project ahead of them might take until 2020, and would involve registering, persuading and turning out millions of voters. But here is how we did it in Ohio, she explained. For all the talk about new digital technology, the real secret was finding new ways to do something old-fashioned: to talk to voters. The trick was to use new techniques for helping volunteers to find people like them.
The old way of organising involved hiring 250 field organisers. On a given day before an election they might knock on 50 doors each, meaning that they knocked on 12,500 doors. The new method refined and rolled out by Team Obama in 2012 involves one paid field organiser organising perhaps five neighbourhood team leaders. Each of those volunteer team leaders might then recruit eight volunteers, recruited from a particular neighbourhood. They might all be parents from a single school catchment area, or people with similar work backgrounds or interests.
Miss Brown then clicked on her next slide. With 250 such organisers, overseeing five neighbhourhood team leaders, marshalling eight volunteers each, you can knock on 500,000 doors. It is, she noted cheerfully, “unbelievably exponential”. Nor is this a theoretical finding. On each of the last four weekends before the 2012 election, Miss Brown’s Ohio campaigners “talked physically” to 100,000 voters. That is the same as President Barack Obama’s Ohio margin of victory.
Numbers alone do not win elections. None of this is to dismiss the importance of policies and candidates. But these are numbers that grab the attention.
(Extract from an otherwise irrelevant Economist blog)
*In Italy, the Five Star Movement holds the balance of power. As the BBC describes it “Led by its guiding star, the comedian-turned politician Beppe Grillo, it was born and bred on the internet.
But it emerged from the web and took its argument into town squares all over Italy.”