Robert McNamara when he became Kennedy’s Defence Secretary expected everything to be quantified at the Pentagon. He was previously president of Ford Motor Company. A team of which he was a part had transformed Ford by using quantitative methods*.
Sadly, for the US,using inappropriate quantitative methods was one reason why the US was defeated by the North Vietnamese. An example was the focus on the number of Vietcong guerrillas killed. This encouraged the US army to prefer “kicking ass” rather to “winning hearts and minds”. The latter didn’t show up on the army’s KPIs.
I was rereading something about Robert McNamara (inevitably the Whiz Kids and the Vietnam war are mentioned) around the time when a person familiar with the local arts scene posted a Facebook comment that he had never seen so much data from the culture ministry before. Feel free to skip the italics bit below: it gives the data that made got the “expert” commenting
Singapore’s arts and culture sector continues to grow, with more reported arts activities and more people attending and participating in arts and culture events compared to a decade ago.
According to the Singapore Cultural Statistics 2013 Report, there was an average of 23 arts performances and 49 exhibitions happening each day in 2012, as compared to about 10 arts performances and 30 exhibitions 10 years ago.
Ticketed attendance at arts events increased from just under a million in 2003 to almost two million last year.
Meanwhile, total tickets sold for performing arts events increased from 0.7 million in 2004 to 1.2 million in 2012.
Total gross takings have also increased from S$32.8 million in 2004 to S$80.6 million in 2012.
Year-on-year comparison showed that ticketed attendance and gross takings for performing arts events fell in 2012, after an all-time high the previous year.
The Ministry of Culture, Community and Youth (MCCY) said this was due to the market adjusting itself after the initial spike of popular musicals brought in by the Integrated Resorts when they first started operations.
Non-ticketed attendance for heritage events dropped in 2012.
MCCY said this was a result of the National Heritage Board’s shift from large-scale events to more targeted ones with better quality of engagement.
The report also noted the growing interest of youths in pursuing an arts education in Singapore.
The number of students enrolled in full-time tertiary arts courses has also increased from 1,860 in 2004 to 4,492 in 2012.
More arts companies and arts societies are also entering the scene.
In 2012, there were 1,260 companies and 386 societies, compared to 302 arts companies and 247 societies in 2003.
Government funding for arts and culture has also increased to S$478.9 million last year, up 10 per cent from 2011.
Despite the failure of the US to win the Vietnam war by quantitative methods, there is a place for appropriate data collection and analysis, as the Ford experience showed. Bloomberg who recently finished two terms as NY city’s major, leaving office with a reputation as one of the best mayors the city has ever had, has said, “If you can’t measure it, you can’t manage it.”**
He used data to do boring things well—an undervalued virtue. His analytics team pools data from different agencies to inform decisions. For instance, it tracked complaints from 311 calls, a municipal hotline, and linked them with information about such things as tax irregularities to pinpoint illegal building conversions, which are fire hazards, quickly and fairly accurately. Mr Bloomberg listened to ideas if his staff had supporting evidence. (Economist)
But somehow, I don’t think the data cited above by our culture ministry cited above serves any purpose. It doesn’t even make the ministry look gd: except in the eyes of bureaucrats and accountants ruled by engineering scholars led by a maths scholar. As Acting Minister for Culture, Community and Youth Lawrence Wong is in Hong Kong from November 13 to 15 attending a regional forum on collaborations in culture and arts,maybe he can pick up tips from cities like KL, Manila and HK on how to make S’pore less of a culture desert.
*In 1946, Charles “Tex” Thornton, a colonel under whom McNamara had served, put together a group of officers from his AAF Statistical Control operation to go into business together. Thornton had seen an article in Life magazine portraying Ford as being in dire need of reform. Henry Ford II, himself a World War II veteran from the Navy, hired the entire group of 10, including McNamara.
The “Whiz Kids“, as they came to be known, helped the money-losing company reform its chaotic administration through modern planning, organization and management control systems. Whiz Kids origins: Because of their youth, combined with asking lots of questions, Ford employees initially and disparagingly, referred to them as the “Quiz Kids”. In a remarkable “turning of the tables”, these Quiz Kids rebranded themselves as the “Whiz Kids” and backed-up their new moniker with performance driven results. Starting as manager of planning and financial analysis, he advanced rapidly through a series of top-level management positions. (Wikipedia)
**The danger is that this often becomes, “If you can’t measure it, you can ignore it.”