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Posts Tagged ‘marketing’

NatCon: What Dale Carnegie & dad can teach PM

In Economy, Humour, Political economy, Political governance on 10/09/2012 at 4:46 am

Two quotes from Dale Carnegie’s How to Win Friends and Influence People, that could teach PM, Heng, Sim Ann and other ministers a trick or two:

– “No one likes to feel that he or she is being sold something or told to do a thing. We much prefer to feel that we are buying of our own accord or acting on our own ideas. We like to be consulted about our wishes, our wants, our thoughts.” (Actually Auntie Sun’s hubby, pastor Kong, could teach them this, what with his Sentosa Cove penthse to prove it. But PAPpies prefer to learn from FTs.)

– “The only way on earth to influence other people is to talk about what they want and show them how to get it.”

The second quote explains why PM’s dad (and a hero, flawed, of mine) was successful in getting S’poreans to vote for him and the PAP despite his bullying, thuggish ways.

He spoke to S’poreans of his and older generations what they wanted to hear: “A better life for yrself and yr family.”

And how to achieve it: “Vote for the PAP and accept my policies be they throwing dissidents into prison without trial (anyway they are commies who want to steal yr money or work you to death), and have union leaders like Devan Nair who are my running dogs, and accept my lectures, hectoring, thuggery and bullying.”

He got the message right* and delivered the prosperity bit (whether or not the prosperity was the result of his** policies and methods is open to debate***) for most elderly S’poreans. True, there are some elderly S’poreans who missed the prosperity (and who now need to be helped), but in general, many are reasonably well-off, especially if they suffer from severe illnesses. I’ve relations much older or juz slightly older who have benefited from the then HDB housing policies of the 70s and 80s. And who are benefitting from the present healthcare system.

(One said during the Chinese New Year, “We were poor when we were young. Thank the Lord (her family are Christians) that in our old age we are comfortable. Nothing worse than being poor when old.”)

They are the first to admit it, their children and grandchildren are not finding life that easy. But hey LKY’s only a mortal, even if at times the constructive, nation-building media, esp ST, portrayed him as a demigod.

———————–

*And he is a genius when it comes to marketing “Authentic marketing is not the art of selling what you make but knowing what to make.” Philip Kotler, academic (1931–), Marketing Management (1967)

Above and more marketing quotes from http://www.economist.com/blogs/schumpeter/2012/09/z-business-quotations

The problem. is that since the late 1980s or early 1990s, the PAP wants S’poreans to do want the PAP wants them to do; but it is unwilling (and unable) to promise S’poreans material prosperity in return. It is only willing to say,”We will try to help you achieve material prosperity. But we still want yr soul.”

The governing PAP used gimmicks, like asset enhancement inflation and indiscriminate importing of , that have backfired on the PAP because of their negative consequences, intended or otherwise, on S’poreans.

**And don’t forget the role that Dr Goh Keng Swee, Lim Kim San, Hon Sui Sen and Ngiam Tong Dow played in the economic policies. They wisely left the bullying, lecturing hectoring and thuggishness to LKY.

***Remember that in the 1960s and 1970s, S’pore was one of the few places (HK was another) that welcomed MNCs to set-up factories. MNCs were looked upon as a form of neo-colonialism by most of the developing world. Today, every developing country wants MNCs to set-up factories. So credit must be given to the PAP for this policy. But as we know, this policy resulted in the lack of home-grown companies like Foxcomm and HTC in Taiwan and Samsung in Korea. But breeding these cos led to problems in these countries.

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