“Football is a funny old game, or so the saying goes. But as a business, it is also more than a little eccentric.
‘It is an industry in which the key players generate enormous wealth, yet many continually walk a financial tightrope – and inevitably, some fall off.
‘The English Premier League is one of the richest sporting series in the world. Since its inception in 1992, it has generated ever greater riches for its members.
‘At the heart of the League’s earning power is the sale of TV rights.
‘In the UK alone these are worth £1.8 billion over three years. Overseas TV deals, internet and mobile phone rights add another £1bn.
‘But clubs have many other income streams as well, including sponsorship, ticket revenues and the sale of branded goods. The top teams can also expect to reap substantial rewards from European competitions.
‘What is remarkable is how little those revenue streams have been affected by the economic downturn.”
Now you know why SingTel had to sabo StarHub to provide us with EPL footie. And why FIFA is demanding the amount it is demanding for World Cup footie.