According to the FT’s authoritative Lex column, South African listed Bidvest could be the commercial winner of the World Cup, ahead of cos like Coca Cola and Nike.
Bidvest, a company set to benefit directly but whose logo is not splashed all over TV screens. The behind-the-scenes logistics group, already well established in Europe and the Far East, provides everything from airport handling to food services. At 12 times prospective earnings, the group trades at a 16 per cent discount to global peers. It could prove to be this tournament’s dark horse.