It’s advertising & marketing, Stupid

In Uncategorized on 24/12/2010 at 6:05 am

When analysing investments, never ever underestimate the power of advertising and marketing in generating sales and revenues. Safe drinking water is available from the tap in many countries, but bottled water is popular.

Through a confection of advertising and marketing, bottled water has become one of the biggest success stories in the modern food and beverage industry.

“The demand for bottle water has grown exponentially in the last few decades,” says Dr Peter Gleick, author of Bottled and Sold.

“It’s doubled, it’s doubled again and its doubled again.

“And the bottle water companies see enormous markets not just in the rich countries but also in the poorer countries.”

BBC Online article


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: