Right idea, wrong audience

In Uncategorized on 29/01/2011 at 10:38 am

To “win fans and friends” for the Republic, the Ministry of Information, Communications and the Arts (MICA) will be going where it has never gone before: For the first time, it has appointed a public relations consultancy to help come up with a strategy “to market Singapore holistically”, Today reported.

Juz like VivianB to goof up., was my initial tot.

The target audience should be S’poreans. Tell us why we should continue voting for VivianB and his friends?

Or maybe, and more likely, the cabinet tot abt it, but concluded that a mere PR agency (with all its airhead China babes) was not up to the task? And that anyway it would be unconstitutional. One cannot use government money to perputuate PAP rule.

Hence the wheeling out of MightMind and his “Hard Truths”?

  1. eh, i tot VivaB is mcys? and $lui is mica?
    er, is PR synonymous euphemism for propaganda?

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