SIA & Qantas: Different Strategies

In Airlines on 17/08/2011 at 8:46 am

Qantas has unveiled its strategy to meet the competition from low-cost carriers.

What is interesting is that it has taken a different approach from SIA, another legacy airline. SIA is planning to add a low-cost carrier to complement its existing premium and other legacy services. This is a conservative approach but one that risks cannibalising customers from its non-premium legacy services

But Qantas is taking a more aggressive approach. It is turning Qantas into a low-cost carrier with a premium service subsidary that will be based in Asia.

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