|Year||Cost (SGD M)||Additional TourismRevenue(SGD M)||Profit/ Loss(SGD M)||Margin over Costs (%)|
|2011||150||100 (Estimate)||-50||– 33.33|
Totals 600 521 -79 -52.67
(Click the headline to see full table if you are reading from the Home page.)
Doesn’t look gd does it? Looks bad if you ask me. Revenue (estimated albeit) drastically down this year.
[Update on 26 September 2011 7.15am: ST headline “Stunning S’pore race a big winner” and reporting that “race has retained its lustre and won over new fans”, is at variance with the estimated drop in revenue (see table) that SunT reported yesterday.]
Note: As much as 60% of the S$150m a year is being invested by the Singapore government through the Singapore Tourism Board (STB) in a bid to attract more visitors here,
Any wonder why “intangible rewards” matter. http://www.bbc.co.uk/news/business-15015158
But shouldn’t intagible costs be taken into consideration, which makes things worse. Danny the SDP Bear’s pals may not be wrong.
(Cost and revenue numbers taken from BBC link above, except for 2011 revenue, taken from ST. Note ST quotes a revenue figure of S$98m for 2009.)