Starbucks, the world’s biggest coffee-shop company, will ope nits first store in Vietnam, in Ho Chi Minh City next month.
But this is the more interesting bit: We know coffee is a national pride for many Vietnamese and as such, we look forward to contributing and growing Vietnam’s already vibrant coffee industry. As we continue to source more Vietnamese high-quality, arabica coffee we want to leverage our scale to bring the best of Vietnam’s coffee traditions to the rest of the world … Starbucks already purchases a notable amount of some of the highest-quality arabica coffee from Vietnam and is committed to sourcing more arabica coffee from the Vietnam region over the long-term. Starbucks will continue to promote responsible business practices and production standards within its existing and prospective supply chains and will work closely with local coffee farming communities to elevate the quality of arabica coffee and introduce customers globally to the rich Vietnamese coffee heritage.
The will work closely with local coffee farming communities is a standard Starbucks promise. But given that according to the FT, “Vietnam is the world’s second largest producer of coffee beans after Brazil, any contribution Starbucks might make to improve quality and standards there could have a disproportionate impact.” Most of Vietnam’s production is robusta, a lower grade (and cheaper), arabica which is the coffee of choice round the world.
Again, no Asean round-up this week.