atans1

LTA, SMRT: Learn from NY & Dubai pls

In Infrastructure on 04/06/2013 at 5:48 pm

“Sponsorship is already used on metro systems across the word in places like Madrid, Dubai and New York,” says a Tory party report, and it suggests “Sponsorship deals to rename London Underground lines and stations should be considered as a way to fund a freeze in fares, Tory politicians have said.”

A report by the Conservative Party on the London Assembly said if £136m was raised in sponsorship it could freeze fares for a year.And it claimed £204m would cap rises at inflation for the next three years.

http://www.bbc.co.uk/news/uk-england-london-22745677

“Transport for London (TfL) said the cost of of changing maps and signs made a deal of that kind unfeasible”, and bet you that LTA and SMRT would give the same excuse.

But here’s shumething that SMRT cannot say, “Every penny of this and our other revenue goes towards keeping fares as low as possible”,. because as a listco, controlled by Temasek, it got to pay dividends.

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