atans1

Beer, real wages & next GE

In Economy, Humour on 02/03/2014 at 4:25 am

The news that beer costs $1.30 more at Kopitiam after the increase in excise duty reminds me of something I heard at CNY.

A senior marketing officer at APB told me that while Tiger still dominates the beer market here, sales of Anchor (APB’s value brand) have been up 60% (I think) since the noughties. He said S’poreans were economising. With the rise in duties, APB might be advertising,”Make mine an Anchor” or “It’s Anchor time”?

We’ll know when S’poreans really feel that they have more in their pocket when they switch back to Tiger from Anchor. That’ll be a gd time for PAP to call a GE. They can remind S’poreans that “Only the PAP fills yr belly with Tiger”.

BTW, Kopitam’s explanation that it conducted a survey before settling on a price that was within the survey range had me thinking that it must have got the constructive, nation-building Institute of Public Studies (independent think-tank that is part of the LKY School of Public Administration) or the ST to conduct the survey. My marketing friend tells me that generally coffee shops increased the price by about 50 cents (to cover the duty increase). Typical of ST or IPS to get the facts wrong. They must learn to get the facts right, not the right facts.

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  1. Capitalists will do what they can to make more money (usually molly-fuddled up in terms such as “gain an equitable return on investment”). The Kopitiam people also know that most people will not bat an eyelid at paying an extra 80c for a beer. They will moan, groan and wail, but at the end they will still buy.

    No issues so long as Kopitiam has not cornered / monopolised the market such that people have no choice.

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