atans1

SingTel: Free lunch from S’poreans?

In Infrastructure, Internet on 27/11/2014 at 4:28 am

And this after screwing us, itself and shareholders (us again) on footie*. WTF!

In mid May it was reported that

SingTel customers will be able to access a new high-speed WiFi network that is being progressively rolled out at popular shopping malls and underground MRT stations.

According to a statement by the telco, SingTel’s WiFi network average typical speed will range from 4 to 10Mbps, which is five times faster than typical free public WiFi services. More details below**.

I was surprised given that SingTel is cannibalisling its 3G and 4G networks with this rol out. No free lunch in S’pore esp for the public where TLCs, TLCs and the PAP admin is concerned. it’s pay and pay.

Recently, I came across the u/m which seems to explain why SingTel is rolling out wifi:

Once viewed as a threat to their precious 3G/4G services, Wi-Fi is now seen as the most cost-effective way of helping mobile-phone companies meet their customers’ insatiable demand for bandwidth. The recent explosion in data traffic—especially among mobile users viewing video on their smartphones and tablets from websites such as YouTube, Netflix and Hulu or using popular messaging apps like Vine and Snapchat—has forced mobile carriers to start building their own Wi-Fi networks.

One reason they are doing so is to prevent the rapidly expanding number of public hotspots—in cafes, stores and other places—from hogging too much of the traffic and threatening their cellular revenues. Another is to offload as much of the video streaming as possible from their congested cellular networks to Wi-Fi’s unlicensed public bands. Doing so not only helps them maintain the quality of service for cell-phone customers trying to send text messages or make phone calls, but it also reduces their capital-investment requirements. Installing Wi-Fi hotspots is easier and cheaper than erecting cell towers—or, indeed, having to bid for more wireless spectrum.

http://www.economist.com/news/science-and-technology/21632739-wi-fi-hotspots-become-ubiquitous-who-needs-cellular-wireless-when-wireless-worlds.

And it’s a free lunch for SingTel

Besides, public hotspots can be made to piggyback, at minimal cost, on broadband routers installed in people’s homes***.

——-

*It’s unlikely to have made money on its footie rights given the small market here.

**Coverage is currently available at more than 100 hotspots at 11 locations such as Raffles City and Plaza Singapura. SingTel said that it will progressively roll out the network to all CapitaMall shopping centres.

Hotspots will also be available at Orchard, City Hall and Raffles Place stations from Aug 22 onwards.

The service will be progressively rolled out to 16 MRT stations on the North-East Line, as well as eight other stations with high commuter traffic over the next nine months.

This new WiFi service is part of SingTel’s new Combo plans, which offers high-speed WiFi usage in addition to 4G data bundles.

From Aug 19, the Combo plans will replace SingTel’s existing plans for customers who renew their contracts or subscribe to new lines.

Customers will enjoy unlimited WiFi usage until 31 July 2015 as part of its launch promotion. Subsequently WiFi data allowance will be capped at 2GB.

Combo plan customers will be able to switch automatically between the 3G, 4G and SingTel WiFi network without a manual password login.

SingTel hopes to set up 1,000 hotspots at more than 100 locations across Singapore by March 2015. It said that the numbers are expected to double by March 2016.

For the full list of SingTel WiFi hotspot locations, please visit www.singtel.com/stwifi.

grongloh@sph.com.sg

See more at: http://digital.asiaone.com/digital/news/singtel-unveils-new-wifi-network-overhauls-data-plans#sthash.mXwHeMGb.dpuf

***And offices and shops.

 

  1. Don’t worry, singtel will still make money, customers will still buy ridiculously priced plans. Alternative is ridiculously priced plans from M1 and Starhub.
    Unless s’pore conquered by m’sia or indo, and the mat telcos come in with their super-cheap plans.

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