Another reason for GE in 2016, not 2015?

The rising cost of EPL footie starting in 2016-2017 season and the PAP’s wooing of the EPL fans?

Let me explain.

British broadcasters will be paying an average of £10.2m per EPL match from the 2016-17 season.

The 70% increase announced by the Premier League in the value of its UK television rights means that prices for int’l rights will rise again. Interestingly the last time (3 yrs) ago, when the UK rights were tendered, the rise was 70%.

Sky is paying an average of £10.8m for each of the 126 Premier League games it will broadcast each season from 2016-17 until 2018-19, and BT will pay around £7.6m for each of its 42 matches, BBC

So doubtless Singtel will over-bid again and blame the int’l market prices.

So more will flock to the PA centres (including the cybernuts who curse the PAP online: after all how can born-losers with a sense of entitlement afford to watch at home or the pub or the coffee shop when prices go up further?) where EPL matches are screened when the 2016-2017:begins. I’m assuming  SingTel will do the right thing and extend, enlarge the present arrangement of screening EPL games.

So a publicity campaign telling the masses about the free EPL footie in the PA centres in early 2016 for the next season should help the PAP connect with the EPL fans: the PAP cares for EPL fans.