Watch this Jap experiment

In Uncategorized on 20/07/2016 at 2:53 pm

The experience of Japan, where unorthodox monetary policy has been the norm for decades, does not augur well. McDonalds has struggled to increase its sales there. Whether that is down to deflation or an unappetising menu might become clear, after the group’s Japanese subsidiary said it would copy a turnround plan deployed with great success in the US.

Letter from Lex

But now there is Pokemon Go.

McDonald’s Japan shares have jumped as media reports suggest Nintendo’s Pokemon Go will be launched there in a deal with the fast food chain.

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