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Rebranding of TOC and the Indian

In Uncategorized on 27/07/2016 at 6:10 am

TOC is the name by which The Online Citizen is more commonly known. There are rumours that “The Online Citizen” name is to be dropped, in favour of “Terry’s Online Channel”. This change is to reflect Terry Xu’s alleged role at TOC. TOC is alleged to be a one-man show.

I can confirm that TOC will not stand for “Terry’s Online Channel” even though Terry doesn’t even have a dog helping him at TOC. It’s really a one-activist show. It’ll soon see its 10th anniversary (if it not already has) and I, for one, hope that it’ll stagger on. Hopefully, it can reinvent itself.

Meanwhile at the Indian TISG, P Ravi, the newly appointed editor has said because the Indian has given up trying to  be a socio-political website, among the many other things it wanted to be.

— “We made certain deliberate choices and rebranded by changing our tagline from ‘Responsible, Intelligent, Robust’ to ‘News That You (our readers) Need;. That set the direction for us in the last 6-months.”

— “TISG is a news agency, not an institution which is entrusted to uphold democratic ideals.”

—  “TISG is positioned to be a tabloid/magazine and not a socio-political website.”

 

 

 

 

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  1. […] – Thoughts of a Cynical Investor: Rebranding of TOC and the Indian […]

  2. The creation of new media started with very high ideals. Wanting to promote responsible, balanced coverage. Wanting to level the political and media playing field. This is why all new media start as socio-political sites.

    But the problem is over the years, we’ve come to see that the core audience of many of these sites comprise mainly of cybernuts/freeloaders who KPKB everyday but do not want to contribute even a tiny amount to keep these sites going. The level of donations/crowdfunding given is just pathetic. Now if you are doing not bad like Richard Wan, you’re probably fine for a while. Same if you are Bertha, or Daniel Yap. Even for Terry, he was able to secure 5 figure sums from politicians like Tambyah and Jeanette Chong, which allowed TOC to cover last year’s GE.

    But if not, how sustainable is it? A new media site needs money to run just like everything else. And for guys like P Ravi, I suspect its now a source of income for him. The guy piggybacked with the Chiam’s at the last GE, lost, and now has more or less deserted them.

    Hence the result. To hell with socio-political, democratic ideals. Eyeballs and clicks are what generates revenue, if not now, then perhaps in future. All TISG has to do is avoid getting into the same trouble TRS has. May not earn as much as the TRS couple but hey, not bad also what.

    This is my guess on why TISG has taken the path it has. Never mind if it accidentally “fixed” Dr Chee at the BBBE. It wantonly published that fake “Lee Wei Ling” comment, leading to her scathing put down of Dr Chee in public. It later even managed to make an article about a totally random facebook comment on Dr Chee. Never mind the responsible reporting, the fact based investigation, the “balanced” political field. As long as it generates traffic, sorry to you, Dr Chee. This is also why P Ravi can join in to slime Terry and TOC over the Benjamin Lim affair. Its about rice bowl now, screw the common cause, yeah?

    Leon Pererra made a wise choice in getting out. I always suspected it was more to do with the ELD conflict of interest thing. WP doesn’t need TISG anyway, and associating with it would have made things even worse.

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