atans1

What won’t TISG do to attract eyeballs?

In Uncategorized on 08/08/2016 at 5:10 am

For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Selling out for peanuts doesn’t seem a good choice.

Sad that P Ravi still hasn’t managed to clean up the Indian or TISG as it prefers to be known. But maybe he doesn’t want to or his hands are tied? Eyeballs needed to staunch the outflow of newly injected monies earlier this year? A defensive remark on Facebook (on the use of clickbait by TISG before his time) and another remark on the numbers visiting his site worryingly indicates that he too is focusing on eyeballs, flushing credibility down the toilet. If he really wants eyeballs he should cut to the chase: bring on the soft porno or bots. They’ll bring in the eyeballs and the ad revenue.

The clock is ticking. Soon he’ll be remembered for the rubbish that TISG is producing under his watch (and which began before he got involved with TISG), and not for the sterling work at TOC. But then he’s the guy who quit his job so that he could stand in GE 2015. So he’s capable of throwing caution to the winds.

But are the “peanuts”* that TISG getting in ad revenue worth the loss of credibility? As I said bots or boops will bring in the money, serious money. But Ravi seems to have forgotten: For what shall it profit a man, if he shall gain the whole world, and lose his own soul?

It’s not even the world, it’s only eyeballs and hopefully some (not serious) ad revenue. Faustus sold his soul to the devil in return for knowledge, and even then on his death-bed, he regretted the transaction.

Someone on FB defended the Indian, For me I’ve been disappointed with many things put up by TISG but occasionally find a very good write-up and this case is one new low. Someone rebutted: If the public toilet always full of shit but occasionally will be cleaned, I rather choose to go find a toilet that is always clean most of the time to use.

I’ll end by posting the views of averageguysg on new media, in general, and TISG, in particular, in response to this post of mine.

The creation of new media started with very high ideals. Wanting to promote responsible, balanced coverage. Wanting to level the political and media playing field. This is why all new media start as socio-political sites.

But the problem is over the years, we’ve come to see that the core audience of many of these sites comprise mainly of cybernuts/freeloaders who KPKB everyday but do not want to contribute even a tiny amount to keep these sites going. The level of donations/crowdfunding given is just pathetic. Now if you are doing not bad like Richard Wan, you’re probably fine for a while. Same if you are Bertha, or Daniel Yap. Even for Terry, he was able to secure 5 figure sums from politicians like Tambyah and Jeanette Chong, which allowed TOC to cover last year’s GE.

But if not, how sustainable is it? A new media site needs money to run just like everything else. And for guys like P Ravi, I suspect its now a source of income for him. The guy piggybacked with the Chiam’s at the last GE, lost, and now has more or less deserted them.

Hence the result. To hell with socio-political, democratic ideals. Eyeballs and clicks are what generates revenue, if not now, then perhaps in future. All TISG has to do is avoid getting into the same trouble TRS has. May not earn as much as the TRS couple but hey, not bad also what.

This is my guess on why TISG has taken the path it has. Never mind if it accidentally “fixed” Dr Chee at the BBBE. It wantonly published that fake “Lee Wei Ling” comment, leading to her scathing put down of Dr Chee in public. It later even managed to make an article about a totally random facebook comment on Dr Chee. Never mind the responsible reporting, the fact based investigation, the “balanced” political field. As long as it generates traffic, sorry to you, Dr Chee. This is also why P Ravi can join in to slime Terry and TOC over the Benjamin Lim affair. Its about rice bowl now, screw the common cause, yeah?

Leon Pererra made a wise choice in getting out. I always suspected it was more to do with the ELD conflict of interest thing. WP doesn’t need TISG anyway, and associating with it would have made things even worse.


*Claims to have about the same level of eyeballs as mothership while running a leaner operation. For what shall it profit a man, if he shall gain the whole world, and lose his own soul?

It’s not even the world, it’s only eyeballs and hopefully some ad (not serious) revenue.

Faustus sold his soul to the devil in return for knowledge, and even then on his death-bed, he regretted the transaction.

 

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  1. You can take a look at the exchange between Daniel Goh and TISG on his facebook page. That would answer your question on “what TISG won’t do”, just to get a handful more clicks or eyeballs.

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