atans1

Debt is good

In Uncategorized on 21/11/2016 at 5:42 pm

Somehow I don’t think Americans (and btw S’poreans) need to be taught how to “destigmatize debt; they embrace debt.  But S’poreans sure need to “explore new ways of managing their debt” what with a recession coming, and property prices tottering. LOL.

From NYT’s Dealbook:

Goldman’s Ad Pitch for the Masses

As part of Goldman Sachs’s push into consumer lending, the bank wants Americans to know that debt happens.

That message is central to its first ad campaign that is aimed at individuals — even those who may barely qualify for credit.

The 15- and 30-second video ads, which will appear on Facebook, Hulu, Pandora and YouTube, depict debt as an unavoidable nuisance of modern life, not something shameful. “Debt happens. It’s how you get out that counts,” the ads say.

Dustin Cohn, who oversees brand management for Goldman’s new consumer lending arm, Marcus by Goldman Sachs, said the bank’s aim was to “destigmatize debt and help consumers explore new ways of managing their debt.”

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  1. Well, as long as DBS, UOB, OCBC can package mortgage loans & auto loans into AAA bonds to offload to foreigners & HNW then no worries man.

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