atans1

Digital ads: A big con?

In Uncategorized on 09/04/2017 at 1:35 pm

From NYT Dealbook

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.

By SAPNA MAHESHWARI

The bank found that limiting its advertising to preapproved hosts, to avoid proximity to fake news or offensive videos, did not hurt its visibility.

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  1. Pareto principle. It’s the quality not the quantity. Just like I almost always ignore or don’t even notice the ads on your pages. Sorry CI!

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