atans1

“the political brain is an emotional brain”

In Uncategorized on 07/05/2017 at 12:57 pm

The goal is to convince voters that your candidate is trustworthy, empathic, and capable of strong leadership, and to raise doubts about the opposition along one or  more of these dimensions.

This worked worked for JBJ and Chiam personally but sadly they couldn’t get it to work for WP and SPP. At least Low (for all his faults) got it to work for himself in Hougang and for the WP in Aljunied.

As for Mad Dog Chee, he failed to use it to win anything because he wasn’t trusted, always being remembered as the guy that stabbed Chiam in the back, and then the front when they were both in the SDP, and for leading the SDP into the Wilderness when they were contenders.

No wonder the cybernuts think he’s the best thing since sliced bread.

The political brain

is not a dispassionate calculating machine, objectively searching for the right facts, figures and policies to make a reasoned decision.” Feelings predated thoughts in our evolutionary development, and occupy more cerebral space. The art of persuasion, he wrote, “is creating, solidifying and activating networks that create primarily positive feelings toward your candidate or party”.  Emotion, not argument, wins the day. For strategists:

The goal is to convince voters that your candidate is trustworthy, empathic, and capable of strong leadership, and to raise doubts about the opposition along one or  more of these dimensions.

Barack Obama’s run for the American presidency in 2008 was a fine example: “yes we can” ran the slogan …

Read more at http://www.economist.com/blogs/speakerscorner/2017/05/sounds-science (after the video)

 

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  1. So was Clinton’s “It’s the economy stupid” in 1992 and Trump’s “Make America great again”.

    Anyway am hoping for Le Pen win, but slim longshot. Would be fantastic for financial markets… I mean low prices hahaha.

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