atans1

McDonald’s read Sun Tzu?

In China on 13/08/2017 at 2:56 pm

Supersizing that Big Mac order in China the Sun Tzu way: becoming great in China by reducing ownership of the Chinese biz:

On Tuesday, the $126 billion burger giant said it planned to open 2,000 mainland stores by 2022. That will nearly double its footprint from 2,500 outlets now. That target is up one-third from a previous goal of 1,500 restaurants in five years, a goal that also originally included Hong Kong.

This underlines how the $2.1 billion sale of McDonald’s China business, which was agreed in January and closed last week, was not really a retreat. It now holds one-fifth of the business, which has the rights to run McDonald’s operations in China for 20 years, with the rest owned by Chinese conglomerate CITIC, CITIC’s private equity arm, and U.S. buyout firm Carlyle.

http://www.reuters.com/article/us-mcdonalds-china-breakingviews-idUSKBN1AP0AI

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