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In Uncategorized on 05/10/2017 at 2:31 pm
My kind of films: “Premium quality content in short form, like “Game of Thrones” with a narrative arc of 10 minutes”.
From NYT Dealbook
Katzenberg’s Big Ask: $2 Billion
Jeffrey Katzenberg, the Hollywood executive and co-founder of DreamWorks Animation, is trying to raise money for a television start-up and he’s doing it on a scale that dwarfs the kind of money initially raised by the likes of Facebook, Netflix and Uber.
Virtually every large media and technology company, as well as several private equity firms, have shown some interest.
Mr. Katzenberg’s idea? Premium quality content in short form, like “Game of Thrones” with a narrative arc of 10 minutes.
Mr. Katzenberg explained some of his thinking to DealBook’s Andrew Ross Sorkin:
“I would actually make the argument that one of the challenges for network TV has been that they’ve actually busted the form by asking people to watch 19 minutes of commercial time inside of 60 minutes,” he said. “Thirty-two percent of your watch time is watching commercials.”
“This idea that Apple and Facebook and YouTube are now coming into Hollywood with these billions of dollars and are in fact going to change the enterprise of television is actually wrong,” he said. “They’re not doing anything new or different or unique.”

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