atans1

Double confirm, S’poreans are cheapskates

In Uncategorized on 10/12/2017 at 6:02 am

for Singapore’s BeLive, the level of virtual spending remains pretty low. Chief executive Mr Tan tells me that over a 90-day period, most users spend $4.

Or as is more likely these are the born-loser cybernuts from TRELand and Chris K’s FB wall (This is becoming the new home of the nuts because Chris K doesn’t ask for money to keep his wall going). Always complaining of Paying and Paying, while other S’poreans get on with life, spending and spending.

Mobile analytics consultancy Appsflyer found that in 2016, the average global user spent $0.50 per app that provided purchasing options. By region, Asian users spent the most, at $0.70. Europeans spent a mere $0.26.

That tendency to spend underpins one part of the way streaming platforms monetise, allowing viewers to pay for virtual tokens that are used as currency on the platform. Viewers send these virtual gifts to a streamer who – once the platform takes a cut – can cash them in.

Still, for Singapore’s BeLive, the level of virtual spending remains pretty low. Chief executive Mr Tan tells me that over a 90-day period, most users spend $4.

But in China, which according to tech research consultancy IDC has a live streaming base of around 300 million, the industry is more professional and top streamers can draw a wage from the pastime.

http://www.bbc.com/news/business-42007408

 

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