Trax, a US$1.1bn S’pore-based start-up, is bringing together data from in-store cameras and a new mobile app, which guides shoppers to purchases, to try to bolster high street stores. FT Joel Bar-El is CEO and co-founder.
It installs cameras on shop shelves to monitor how goods are placed, while its customer-facing apps let shoppers do market research and help retailers understand how they react to price and promotions.
Trax has just bot Shopkick Californian shopping rewards app for an undisclosed fund.
The “T” in FT can stand for “Talent” not “Trash” who beat up S’poreans if TOC is to be believed. Don’t listen to the foreigners who write for TOC: TOC: A lot of bull.
At least FTs work here and pay GST and other taxes. Terry’s team work overseas. And TOC and its cybernut readers criticise the PAP govt for allowing in FTs?
