Selling medicine like selling burgers or fried chicken

In Uncategorized on 12/07/2019 at 1:30 pm

AstraZeneca takes lessons from fast food to serve China

In face of competition from generics, group relies on sales volume rather than price
FT headline
Chinese fast food marketers are sure to be in demand with drug cos in China as they are forced to compete with generics: Chinese govt is making sure hospitals (friends of ang moh drug cos) have to publicly tender their requirements. No more, “You put money in my pocket, I scratch yr white skin”.
But because Chinese consumers don’t trust generics, ang moh drug cos have resorted to selling expired patent drugs like burgers and fried chicken. Buy a burger, get discount on yr medicine?

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