Browzzin’s a S’pore-based company fashion-tech start-up. The FT says of it, “it is either genius or too clever by half” after its soft-launch in the UK.
It enables millennials who post Instagram photos of themselves to monetise their narcissism — if someone clicks on the photo, they can buy the outfit, or a similar one chosen by AI. For each purchase, the millennial gets a rake-off between 2 per cent and 30 per cent for some luxury offerings.
FT
“If you love my photo, you can shop my photo. It’s almost like running your own store,” said 29-year-old co-founder Zean Vo.
Thoughts of a Cynical Investor 