atans1

Alcohol is to Southern Indians as water is to fish

In India on 19/05/2020 at 4:45 am

A necessity. They need alcohol to live.

Thanks to the BBC’s reporting of the rush among Indians to buy alcohol when the alcohol shops reopened, I learnt

Five southern states – Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Kerala – account for more than 45% of all liquor sold in India.

https://www.bbc.com/news/world-asia-india-52640266

But that’s not all.

By volume, India is the world’s second-largest consumer of alcohol, behind China, according IWSR Drinks Market Analysis, a London-based research firm. India consumes more than 663 million litres of alcohol, up 11% from 2017. Per-capita consumption is still rising. So surprise here.

And they love whisky.

India consumes more whiskey than any other country in the world – about three times more than the US, which is the next biggest consumer. Nearly one in every two bottles of whiskey brought around the world is now sold in India. When worldwide alcohol consumption dipped in 2018, India partly drove a 7% uptick in the global whiskey market.



BBC report

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