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Posts Tagged ‘consumer’

Digital ads: the truth

In Internet on 06/03/2018 at 4:37 am

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is often attributed to John Wanamaker (1838-1922). He was a very successful American merchant, religious leader and politician. He has been called a “pioneer in marketing”.

Digital ads are marketed to advertisers (like Procter & Gamble) by the likes of Google and Facebook as solving the problem of which half is wasted.

But now P&G says that most online advertising is a waste.

Advertisements

As it’s Ramadan, think Hijaber

In Indonesia, Malaysia on 04/07/2015 at 4:47 am

The buying power of trendy fashion-conscious Muslim women M’sia and Indonesia according to the FT.  It should add in S’pore too.