Facebook warned on Wednesday that revenue growth could slow next year sending its shares into a tail spin.
One way to increase revenue as the FT reports is to squeeze those who use it for free to attract people to their sites and hence to ads.
Facebook has 4m advertisers, but 60m businesses use Facebook pages for free. If even a small proportion of those could be persuaded to pay to promote their posts, prices would go up.
As I reported earlier our two mainstream anti-PAP alternative media sites have been affected by FB’s recent tweaks in how it promotes stuff.
[I]t more favorably promotes content posted by the friends and family of users, not publishers (Our anti-PAP sites, like all socio-political sites are considered publishers or news sites by Facebook).
The squeeze continues for them when FB makes life more difficult for the freeloaders.
I’m sure Terry’s Online Channel (TOC) will sutvive because Terry and others there work for free or for peanuts, and because it has the goodwill of the influencers of the online community. But at the The Idiots — S’pore (TISG) which claims it’s out to make money, lots of it, even though it had to recapitalise itself last year, things are different. It has no goodwill left among the influencers after its xenophobic stuff or articles that were more fiction than fact.
The internet giveth and then takes away.
But internet taketh away then giveth too
In the US
By AMY HAIMERL
Mom-and-pop bookstores are emerging from the decimation of the last decade as they use social media to inspire a loyal customer base.
And in India, Grofers is providing a grocery delivery service, relying on the traditional mom and pop (kirana) stores. And Amazon is testing such a system too in India. Meanwhile, 10i Commercial Services has a service enabling customers to place orders for goods not stocked locally, via a smart device belonging to a Indian local shop.