MTF: It’s Time for a Tiger” and “Give MTF beers, give them Tigers”

The Ministerial Task Force got one thing right: Heineken beer sales here were back were back above the pre-pandemic level. That’s a major achievement as the central bank says that domestic GDP is 10% below the pre-pandemic level, while GDP, as a whole, will soon be above the pre-pandemic level because of exports.

Heineken had a bad set of results (37.4% decline in Asian sales). Analysts did not expect the bad numbers that resulted from the return of pandemic restrictions in Vietnam, Cambodia, Indonesia and Malaysia. Heineken has a very strong presence in Vietnam, one of its largest markets globally.

But beer sales in Singapore, South Korea and Laos were back above pre-pandemic levels.

So the Ministerial Task Force got one thing right. So for them: “It’s Time for a Tiger” and “Give that man a beer, give him a Tiger”. Remember these slogans?

For those not in the know, Heineken brews Tiger Beer, in addition to Heineken, Amstel and Sol brands.