(Writer’s afterword on 12 May 2021 a7 4.30am: This piece underestimates the loss of value to shareholders. Will rewrite soon. Sorry for the ST standard of analysis. LOL)
SPH explained that its operating revenue has halved in the past five years due largely to a decline in print advertising and print subscription revenue caused by an ‘unprecedented disruption in recent years’.
Over the past five years, SPH increased spending in technology, product development and data analytics talent by 48%, to more than S$20m. It has also invested S$35m into digital content and audience development talent in the newsrooms.
So it has spent at leastS$55m on these projects: S$11m a year.
SPH also spent on new consumer-facing digital platforms and products, averaging more than S$20 million a year over the past five years: more than S$100m over 5 years.
It has thus spent over the last 5 years more S$155m or an average of at least S$31m a year.
SPH’s average monthly unique audience across all SPH titles over the past two years has nearly doubled to a record 28 million, with digital circulation surpassing print circulation.
However, digital subscription and digital advertising have been unable to offset the decline in print advertising and print circulation revenues. As a result, SPH expects the losses of the media business to continue and widen.
SPH’s media business … recorded its first-ever loss of $11.4 million for the financial year ended 31 August 2020. If not for the Jobs Support Scheme (JSS), the loss would have been a deeper $39.5 million. For the six months
ended 28 February 2021, pre-tax profit before tax fell 71% to $3.1 million compared to the same period last year. Again, if not for the JSS grant, the media business would have incurred a pre-tax loss of $9.7 million.
https://investor.sph.com.sg/newsroom/20210506_102600_T39_AYO9VPTD5YJANBTE.2.pdf
S$155m is not all. SPH plans to give away another S$120m to get rid of SPH Media
SPH will provide the initial resources and funding by capitalising SPH Media with a cash injection of $80 million, $30 million worth of SPH shares and SPH REIT units, as well as SPH’s stakes in four of its digital media investments.
That means its NTA falls from S$1.98 to S$1.82: 16 cents (8%).
Btw, SPH’s Chairman, CEO and other board members, and chief editor earn more than a successful global news magazine (Economist prefers to call itself a newspaper) pays similar posts: https://sudhirtv.com/2021/05/06/the-elites-have-run-the-straits-times-into-the-ground-whats-next/?fbclid=IwAR3yZmEtEjswt_68Jjlt9PCSHR_47s1-hkotvine51Qk2EfJyzyuqKJfVq4
Sounds the saying “Pay peanuts, get monkeys” is wrong: Pay gold, get monkeys?
Related post: All those years when SPH was minting $, we had quality journalism meh?